Media Relations Specialist

New York, NY
Full Time
Mid Level

About Us  

Established in 1984 and celebrating its 40th Anniversary this year, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.  

DEI Statement  

Differences fuel the creative spirit.  

At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.  

More About The Role  

Join our Wine and Spirits teams as a Media Relations Specialist to join our New York or Los Angeles office.  Dive into a dynamic role, working on a variety of accounts. Your chance to fuel the creative spirit starts here!  


Responsibilities  

  • Media Relations Mastery: Leads by example in securing earned media, focusing on marquee feature stories in top national outlets and emerging media platforms.  

  • Build Lasting Relationships: Cultivates genuine relationships with journalists and media members, fostering trust and mutual respect.  

  • Shape Media Campaigns Together: Participates in brainstorming sessions to help plan and execute media campaigns.  

  • Team Mentorship & Development: Supports the growth and advancement of team staff in their media relations skills via development of their pitch writing, pitch strategy and media lists/targets.  

Qualifications  

  • Professional Experience: Minimum 4 years of experience in public relations and media relations  

  • Passion & Industry Knowledge: Genuine enthusiasm and in-depth knowledge of the Wine, Food & Beverage, Lifestyle and Entertainment industries with a proven track record of delivering impactful stories across diverse media, with a strong focus on experience with wine clients and media.  

  • Media Landscape Mastery: Has a comprehensive understanding of the media landscape, including print, online, broadcast and new-media (i.e. podcast) channels, enabling effective media outreach and engagement to secure great results  

  • Possesses Strong Relationships: Has genuine relationships with top media outlets and key freelance writers, and looking to build their network further  

  • Communication Skills: Exceptional written, verbal, and interpersonal communication skills online and in-person  

  • Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds  

  • Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience and ready to grow themselves and help the team grow as well  

The salary range for this role is 80K-90K.  

Benefits 

  • Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal 

  • Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing 

  • Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month 

  • Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year 

  • Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day 

  • Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents 

  • Phone Expenses: Receive business line, or have personal phone number covered on agency plan  

  • Technology: Company provided laptop and accessories, along with IT support 

  • Bonuses: Potential for discretionary end-of-year bonuses 

  • Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration 

  • Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives 

Nike Communications, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.  

Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.  

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